If you have been looking for a way to make
some more money for yourself using the popular
instant messaging app, Whatsapp, then this is for
you.
The simplicity of Whatsapp shouldn’t fool you
into thinking its use is limited to mere casual
chatter. Whatsapp can be a powerful and highly
cost-effective business tool to those who know
how to properly employ its features for business.
Jumia Travel, the leading online travel agency,
shares 5 lucrative ways to use Whatsapp for
business.
1. For Customer Engagement and Support
Whatsapp is a great tool for delivering customer
service and a great platform for customer
engagement and support. Whatsapp’s SMS
features and its ability to send images, video
clips, documents, media and audio files make it
a great tool for customer engagement and
support; it can be used to engage customers and
help increase sales as well as garner a good
reputation for your business. Whatsapp is also a
great follow up tool for converting business
leads into repeat orders, and is a platform for
you to also share regular updates about your
business at little or no cost rather than through
email or SMS. It’s also an effective, convenient
and cost-effective way for customers to reach out
to you when they have complaints or feedback
on your products or services, rather than
customers wasting time and spending hundreds
of Naira on-hold, waiting for their calls to be
picked on a customer care line.
2. For Market Survey
Whatsapp is a great interactive tool for getting
real-time suggestions and feedback from your
customers about your products and services,
through brief and concise questions relating to
the areas of your business or service you need
information on.
3. For Promotions or Advertising
In addition to helping with customer engagement
and support, Whatsapp offers a good platform
for promoting your products, discount or sales
offers. If you don’t want to broadcast messages,
you can use your display picture, status updates
and even profile updates to promote or advertise
your products or services. If you want to be
creative and put in some extra effort, you can
send out e-brochures with images of a product,
video clips containing directions on the use of a
product, or video clips on discount or sales
offerings on your products or services to targeted
people or groups on Whatsapp. You can also
solicit responses to your videos or e-brochures at
the same time.
4. For Business Services and Transactions
As a business owner, you can encourage your
customer to make orders for your products or
services on Whatsapp, and you can even hold E-
Classes or Tutorials on Whatsapp. In cases
where your students might find it hard to get
together at a central venue, Whatsapp can easily
be the venue for your tutorial classes, and
Whatsapp media, documents and audio file
sharing feature makes it very interactive for an
online tutorial platform. Your students can easily
make the payments to be included in the class
before-hand, and once the payment is confirmed,
you add the students to the closed Whatsapp
group for your tutorial class. Even concierge
services can be run through Whatsapp, as well
as other similar business services.
5. For Internal Team Communication
A great thing about Whatsapp is that practically
everyone uses it and it really doesn’t require
any training to use. In addition, you don’t need
to explicitly ask your employees or team
members to check the app because chances are
they’re already hooked to it, this makes
Whatsapp a great tool for internal team
communication. You can form Whatsapp group
for different teams in your business, for
example you can form a Whatsapp group for the
Business Strategy team, another for the Sales and
Development team etc. Your team can share
ideas, instant messages, images, audio files,
video clips and other media among themselves in
a quick and fun way. You also don’t need to be
too afraid of the information shared on the these
groups getting out because Whatsapp messages
are protected with an end-to-end encryption that
not only makes it one of the safest messaging
apps in existence, but also adequately protects
your data from leaks.
some more money for yourself using the popular
instant messaging app, Whatsapp, then this is for
you.
into thinking its use is limited to mere casual
chatter. Whatsapp can be a powerful and highly
cost-effective business tool to those who know
how to properly employ its features for business.
Jumia Travel, the leading online travel agency,
shares 5 lucrative ways to use Whatsapp for
business.
1. For Customer Engagement and Support
Whatsapp is a great tool for delivering customer
service and a great platform for customer
engagement and support. Whatsapp’s SMS
features and its ability to send images, video
clips, documents, media and audio files make it
a great tool for customer engagement and
support; it can be used to engage customers and
help increase sales as well as garner a good
reputation for your business. Whatsapp is also a
great follow up tool for converting business
leads into repeat orders, and is a platform for
you to also share regular updates about your
business at little or no cost rather than through
email or SMS. It’s also an effective, convenient
and cost-effective way for customers to reach out
to you when they have complaints or feedback
on your products or services, rather than
customers wasting time and spending hundreds
of Naira on-hold, waiting for their calls to be
picked on a customer care line.
2. For Market Survey
Whatsapp is a great interactive tool for getting
real-time suggestions and feedback from your
customers about your products and services,
through brief and concise questions relating to
the areas of your business or service you need
information on.
3. For Promotions or Advertising
In addition to helping with customer engagement
and support, Whatsapp offers a good platform
for promoting your products, discount or sales
offers. If you don’t want to broadcast messages,
you can use your display picture, status updates
and even profile updates to promote or advertise
your products or services. If you want to be
creative and put in some extra effort, you can
send out e-brochures with images of a product,
video clips containing directions on the use of a
product, or video clips on discount or sales
offerings on your products or services to targeted
people or groups on Whatsapp. You can also
solicit responses to your videos or e-brochures at
the same time.
4. For Business Services and Transactions
As a business owner, you can encourage your
customer to make orders for your products or
services on Whatsapp, and you can even hold E-
Classes or Tutorials on Whatsapp. In cases
where your students might find it hard to get
together at a central venue, Whatsapp can easily
be the venue for your tutorial classes, and
Whatsapp media, documents and audio file
sharing feature makes it very interactive for an
online tutorial platform. Your students can easily
make the payments to be included in the class
before-hand, and once the payment is confirmed,
you add the students to the closed Whatsapp
group for your tutorial class. Even concierge
services can be run through Whatsapp, as well
as other similar business services.
5. For Internal Team Communication
A great thing about Whatsapp is that practically
everyone uses it and it really doesn’t require
any training to use. In addition, you don’t need
to explicitly ask your employees or team
members to check the app because chances are
they’re already hooked to it, this makes
Whatsapp a great tool for internal team
communication. You can form Whatsapp group
for different teams in your business, for
example you can form a Whatsapp group for the
Business Strategy team, another for the Sales and
Development team etc. Your team can share
ideas, instant messages, images, audio files,
video clips and other media among themselves in
a quick and fun way. You also don’t need to be
too afraid of the information shared on the these
groups getting out because Whatsapp messages
are protected with an end-to-end encryption that
not only makes it one of the safest messaging
apps in existence, but also adequately protects
your data from leaks.
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